DIFFERENTIATOR
Huaban is not one's usual oringal content sites, all the data within are collected from other websites by users. Therefore, the platform is storngly tied with users.
Furthermore, the site will usually recommend a specfic users' boards which not only strenghten their community but also encourages cosumer loyalty.
CASE STUDY
CASE 1: Collaborated with popular weibo account to post contents from Huaban, and gained postive
feebacks and followers directly from Weibo users.
CASE 2: Collbaborated with major public accounts on Wechat to promote eachtoher's web content
CASE 3: Huaban weekly issues and Huaban popular user interview blogs aims to give audiences the best visual expereince from differenct perspectives.
CONTACT INFORMATION & WEBSITE
Hangzhou Wei Ju
Internet Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Tags
Boards
3 million
App - ios
App - Android
Online
Picture Sharing
HUABAN
Photo Collecting
Content Discovery
Awareness : 7
Loyalty : 8
Advocacy : 8
Consideration : 6
Conversion : 6
FEATURES
POPULAR ELEMENTS
USE
â—† Over 89 million pictures in database
â—† Easy to organize on boards
â—† New trends updates and nice photo quality
â—† Many external websites to find interested
contents and store them back to huaban
â—† Relevent recommandation
â—† Photo Upload
â—† Discover and collect from Huaban's own
database
â—† Collect contents which are from other websites
to on'es huaban boards
â—† Boards organization
TBWA/Shanghai