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CONTEXT
Gaming platforms are sites that provide users with various types of games to play. Most gaming platforms have different user levels to allow play-ers to unlock new features, gain ben-efits or have more new games. Social gaming, a function that most sites have developed in recent years, allow play-plaers to interact with eachother. Normally platform provide multi-player games, chatrooms, nearby player or other featutres to enlarge their gaming community and strengthen userbase
OVERVIEW
TRENDS
Gaming holds a siginificant share of the social media market in China. There are currently two types of users.
First, professional gamers. These users norammly joins multi-player games. They are highly loyal users and are looking for platforms with major games and huge amount of players.
Second, is regular players who are looking for light pastime. Theses users are more focused on different varieties of games and social features, therefore social gaming sites are their habitants
RANKING
QQgames # 1
Baidu Games # 3
Wechat Games # 4
51.COM #2
Pengpeng # 5
GAMING
WESTERN COUNTERPARTS
QQgames • 51.com • pengpeng • Wechat games • Baidu games
MAJOR PLAYERS
QQgames
Major Tencent product, QQgames is an online gaming community with over hundreds of casual
games for users to play. The platform is clean and all-inclusive, from simple single-player games to multi-players game, QQgames have all the kinds that users needs which therefore made it very popular among young generation
NICHE PLAYERS/OTHER
Leading social gaming site, 51.com has global users and aims to connect players. The platform offers various games, including some of the top multi-player games in the market. 51.com has become a portal to reach large scale of internet gamers
51.com
Though not as popular as Baidu's other products, Baidu Games is still a leading gaming platform with a large database and quality service which many platforms fail to achieve.
Baidu guarantees stable user base, fun games update. It is mostly chosen for light gaming and time passing rather than major gaming
Baidu Games
Wechat Games
Wechat's minor product, Wechat games is a relatively small platform that almost exists as an extra Wechat feature for its Wechat message. The platform contains limited game but has huge amount of potential players. Wechat games is able to achieve 'social gaming' better' for its multi-media functions and user variety
Pengpeng
Launched in 2014, Pengpeng is a young and novel platform for social gaming. The platform aims to provide light casual games for pastime and emphasizes on user interactions. On Pengpeng, users able to make friends, person- alize social data and entertain themselves. It is
a growing platform attracting young users
Baidu & Wechat
51.com
QQgames
Pengpeng
TBWA/Shanghai
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