51.com

DIFFERENTIATOR

Leading social gaming platform, 51.com contains many online games for players. The platform has global reputation and huge amount of followers. 51.com's main attractions are its comprehensive collection of multi-player games,

social feauters, users benefits, daily updates and acitve user cashback. 51.com has collabo-rations with many popular and niche brands

AUDIENCE

Age: Dominantly 18-25 years old

Location: Home, workplace

Gender: Female

Occupation: Freelance professionals,

white collars

Psychographics:

Diversed users with different

educational background,

purposes, and different tastes

for games

BACKGROUND

Fouding Year: Launched on August 2005

Major events: Reached over 200 brands collaboration on December

2008

Reached over 200 million registered

users on June 2010

PARTNERSHIPS

CASE STUDY

CASE 1: Launched 'Rainbow' IM features to allow player interaction

CASE 2: Launched 51.com light blog to share games interests, screenshot and dicuss other trending

topics

CASE 3: Collaborated with major game developers to offer players with the latest and most

offical gaming resources

CONTACT INFORMATION & WEBSITE

Customer Service

Service Number: 021-58815151

Website: http://game.51.com

Collaboration

Search: seo@mail.51.com

FEATURES

POPULAR ELEMENTS

USE

◆ Register account

◆ Search games by types

◆ Beauty gamer verification

◆ Rainbow IM feature

◆ Light blog gaming content sharing

◆ Gamers socialization

◆ Rainbow IM feature

◆ Popular multi-player games

◆ Gamers socialization

◆ User cashback and benefits

Shanghai

Woyao Internet

Development

Co. Ltd.

PRESENCE

OWNERSHIP

MONTHLY ACTIVE User

Player Socialization

40 Million

App - iphone

App - Android

Online

Awareness : 7

Loyalty : 9

Advocacy : 7

Consideration : 6

Conversion : 4

Cashback

Multi-player Community

Gamer Instant Message