top of page

DIFFERENTIATOR

 

   

   QQgames is the leading gaming platform in the industry. The platform stands out for its all inclusive games type, from light pastime games to professional multi-player games, and it large usersbase shared from QQ message, Qzone and other QQ prodcuts. QQgames it one of the largest portals to reach online gamers. Audience here are highly loyal 

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-25 years old

 

Location:   Home

 

Gender:   Male

 

Occupation:  Students, freelance

         professionals

            

Psychographics: 

                Highly loyal users, most 

        players are other QQ product

        users

               Most QQ users visit cons-

         tantly and enjoy level up    

        

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on November 1998

 

Major events: Best Online Gaming Platform according to China's

             General Admistration of Press and Publication in 2008

                      Launch brand new interface design in

             2011

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Launched charity foundation for youth. Aiming to bring joy and better education for children

 

CASE 2:  Host all-star gamer contest to gather celebrity players to join offline competition. Attracted 

       fans and new users 

 

CASE 3: Host CEG(China E-sports Games) and attracted 1.9 million players to partcipate, one

      of the most participated gaming contest 

CONTACT INFORMATION & WEBSITE

Customer Service  

             Service Number: 0755-86013666

             HQ Number: 0755-86013388 

 

 Website: http://qqgame.qq.com/index.shtml  

   

 

                                  

Collaboration

         Business: tbusiness@qq.com

         Foreign Collaboration: bingsun@tencent.com

         Platform Collaboration :Thomastang@tencent.com

         Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com

       

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Register account 

â—† Search games by types

â—† Multiplayer community

â—† User level up 

â—† Multi-platform sharing and redirect

 

 

 

 

 

â—†  Linked to other QQ product

â—†  User level up and benefits

â—†  Multi-player community

 

Tencent 

Technology Shenzhen Co. Ltd.

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Multi-platform Redirection

20 Million

App - iphone

App - Android

Online

 

    

Awareness :              9

Loyalty :                     9

Advocacy :                 7

Consideration :         7

Conversion :             5

QQGAMES

User Level Up

Multi-player Community

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

bottom of page