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CONTEXT
Education platforms aim to offer users with study opportunities and resources. It helps with either organizing or providing information.
Test database are platforms that con-tain huge amount fo practices or model tests for students to tryout.
Online study platforms offer materials and method. It take users to study step by step.
Course Planners are assistants that help users organize knowledge, plan
their study and manage time.
OVERVIEW
TRENDS
Education platforms take up 10% of the Chinese social media market. As more people become aware of the importance of education, online study has turned into a big trend
Currently, vocabulary memorization platforms are top of the list. They are major eye catchers.
Other traditional data sites are also popular among all age gorups. Edu- cation sites are the ideal place for promotion and message spreading, because people are paying attention
RANKING
ClassBox # 1
Baicizhan # 3
Meishijie # 4
Super Schedule #2
Shanbay # 5
EDUCATION
WESTERN COUNTERPARTS
Test Database: Yuantiku
Online Study: Towords • Cichang • Baicizhan • Hujiang
Course Planner: Kechenggezi • SuperSchedule
English vocabulary memorization tool, Towords is very popular among students. Different from other voabulary platforms, Towords is good for
vocabulary bursh up, instant enhance and revi-sion before tests. Due to the lack of better mem-orization guide and study method, most students choose to use Towords less than other platforms
MAJOR PLAYERS
SuperSchedule
Leading social education platform, Super Schedule is widely used by college students. It allows
users to plan their course schedule, arrange study dates with friends, make new friends around and give reviews on professors and classes. It is a popular study planner medium
NICHE PLAYERS/OTHER
Towords
Strong competitor of Superschedule, ClassBox is also a study planner. It has more sophi-sticated interface and more minor featuresd. The platform is very popular beacuse of the
the comprehensive features and more advanced design. It provids students with timer, date
countdown, timetable and other academic uses
ClassBox
Baicizhan
Leading English vocabulary memorization platform in the market, Baicizhan is favoured by
many users due to its methodic layouts and vivid images to stimulate memorization. Many people choose to use Baicizhan for instant memorization. It is a popular tool among beginners and intermediate level learner
Traditional vocabulary platform, Cichang is, reflected by most users, a dictionary-like platform that's stressing the quantity of words rather than method. It is less organized and fun as the other platforms. However the large word
base is very helpful to upper level learners who aim to enlarge their vocabulary greatly
Cichang
Shanbay
Focused on reinforcing the basics of vocab-ulary, Shanbay is a efficient and reliable memorization tool that stress repetition of words
to solidate the impression. Therefore most users choose Shanbay as a tool for learning key words and core concept. Rather than instant and large
vocabulary growth
Yuantiku
Online test database, Yuantiku has covered practice and model tests for 6 grade levels from middle school to high school. The platform contains actual test from previous years, expe-riences extract and results analysis. It is an ideal platform for students preparing for college and high school entry exams.
Hujiang
One of the biggest online study platform in China. Hujiang covers users from age 3-70. It offers classes and online study resources for all kinds of subjects, science, liberal arts and so on. Hujiang has over 80 million registered usres and reached over 200 million users in total. It has an wide-spread reputation
Superschedule
Classbox
Towords& Baicizhan
Cichang & Shanbay
Yuantiku & Hujiang
TBWA/Shanghai
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