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DIFFERENTIATOR

 

   

  Strong competitor of SuperSchedule, Classbox is a plannig platform for college students. Unlike SuperSchedule's simple interface and func- tions, Classbox is more sophisticated. The platform has many extra features like campus

maps, professors reviews and many class schedule design package. However, many many complain that Classbox is complicated 

 

 

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-22 years old

 

Location:  Universities

 

Gender:   Female

 

Occupation: College students

            

Psychographics

                Users are mostly college 

         freshmen and sophomores

               Trend followers and const-

        antly looking new mobile apps

               Favour clean interface with

        social features

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on August 2012

 

Major events: Listed top app in App store in 2013

                      Became official collaborator with coursera on April

                2015

                     

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Launched offline campus embassador reunion to promote product and strengthen brand

         culture

CASE 2:  Conneted with all major universties in China to build up direct information brigde and data 

          transfer, Super schedule is therefore able to provide instant and accurat service for students

 

CASE 3: Launched campus touring and speeches. Encourage young users to pursue their dreams and 

         learn how to utilize the future social trends

CONTACT INFORMATION & WEBSITE

Collaboration

        Student Embassador: 172032846  (QQ)

        Business: bd@creatingev.com

        Campus: xiaoyuan@kechenggezi.com

 

 

 

 

      

                                  

Customer Service  

                        QQ: 206259768 

                          Sina Weibo: @ 课程格子

 

Website: http://kechenggezi.com

 

                                  

FEATURES

POPULAR ELEMENTS

USE

◆ Register account 

◆ Export class schedules

◆ Customize schedules

◆ Share notes

◆ Review on course and professors

◆ Meet new people

◆ Hand-drawn campus maps

 

 

 

Guangzhou

Chaoji Zhoumo

Technology

Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Course&Professor Review

1.3 Million

App - iphone

App - Android

Online

 

    

Awareness :             8

Loyalty :                    10

Advocacy :                8

Consideration :        6

Conversion :             6

CLASSBOX

Planner

Campus Map

Class Schedule

 

◆  Managing classes and time

◆  Customize shedules

◆  Class and professors reviews

◆  Meet new people

◆  Campus maps

 

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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