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DIFFERENTIATOR

 

   

  Super schedule is a platform designed for college students. It is very dynamic and fun with different social features. The main functions of super schedule is ogranizing classes, schedu-ling dates and events. The platform also provide

opportunities to meet new classmates, friends and note taking featuers. Many college users favour this platform for its novel features.

 

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-22 years old

 

Location:  Universities

 

Gender:   Female

 

Occupation: College students

            

Psychographics

                Usres are mostly college 

         freshmen and sophomores

               Trend followers and const-

        antly looking new mobile apps

               Favour clean interface with

        social features

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on October 2010

 

Major events: Invested by Qihoo 360 on Janunary 2013

                      Reached over 10 million registered colle users on

               May 2014

                      Invested by Alibaba in August 2014

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Joined SETV's programme and won second place for China's top online project 

 

CASE 2:  Conneted with all major universties in China to build up direct information brigde and data 

          transfer, Super schedule is therefore able to provide instant and accurat service for students

 

CASE 3:  Collaborated with Vivo phone and started social media promotion to channel young users

         and help them interact with each other

   

CONTACT INFORMATION & WEBSITE

Collaboration

        Student Group: 189-8612-3878

        Business: 181-0282-5519

        Advertising: 181-0282-5530

 

 

 

 

      

                                  

Customer Service  

             Service Number:  020-85552327

              Sina Weibo: @超级课程表

 

Website: http://www.super.cn

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Register account 

â—† Export class schedules from University

    system to the platform

â—† Make study plans and invite friends

â—† Meet new classmates

â—† Note taking 

â—† Class reviews

 

 

Guangzhou

Chaoji Zhoumo

Technology

Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Class Schedule

2 Million

App - iphone

App - Android

Windows Phone

Online

 

    

Awareness :             8

Loyalty :                    10

Advocacy :                8

Consideration :        6

Conversion :             6

SUPER SCHEDULE

Planner

Social Features

Note Taking

 

â—†  Managing classes and time

â—†  Invite friends to join events 

â—†  Class reviews

â—†  Meet new people

 

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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