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CONTEXT
BBS, short for Bulletin Board System, is a online forum or community style of platform. Users are able to start up a disucssion group or a community with a certain topic. On such platforms, users are provided with image upload, text comment and other regular social feat- ures. BBS groups have very tight net-work users are usually able to engage
in long and in-depth coversations. BBS platform can also be considered similar to Q&A platform where people raise problems and others join in discussion
OVERVIEW
TRENDS
BBS was once very popular in the late 90s and early 2000. However, due to the advent of platforms such as weibo, wechat and so, BBS platform have lost many users.
Baidu Tieba is the only remaining platform that still has steady user growth and maintained its old loyal users. Apart from Baidu, others are fading from the public sights.
BBS platform tend to engage in user in a deeper and contextual level. Infor- mation usually runs deeper on BBS
RANKING
Tianya # 2
Mop # 3
M80 # 4
Baidu Tieba # 1
BBS
Launched in 1997, Mop is a online community
for users to build forums and discuss different topics. Users are also able to view news and the latest heat topic. However, mop has been losing its popularity among new audiences, though it has strong and loyal user base, after the advent of new platforms such as weibo and wechat
WESTERN COUNTERPARTS
M80
Mop
Baidu Tieba • Tianya • M80 • 90's • Mop
Leading online disucssion platform for users born in the 80s. It has a huge and loyal user base due to the nature of its target audience. The platform offers many communities and allow users to dicuss things that only the 80s people would know and share. The platform has strong cultural support and user network
90s
Simliar to M80, 90s is an online discussion platform that's targeting users born in the 90s. However the platform isn't as successful as M80 because most of the 90s generation were won over by new media platforms such as wechat, weibo and the mobile age. Therefore 90s is a niche cultural paltform to promote the 90s culture and memories
MAJOR PLAYERS
Baidu Tieba
Leading disucssion forum platform in China, Tieba is a major product under Baidu. It offers people
different communities to disucss various topics. Tibe has also created many of its own lingos and
culture. It is mostly used by students and freelance professionals.
NICHE PLAYERS/OTHER
Launched in 1999, Tianya community is an all-inclusive discussion forum platform. Tianya runs under the purpose of culture promotion and individual interaction. It is the first website to combine virtual forum with personal blog, Tianya has a strong and loyal user base. It is a website that values originality.
Tianya Community
Baidu Tieba
Tianya
M80
90S
TBWA/Shanghai
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