DIFFERENTIATOR
Tianya is a leading online community platform that focus on original contents and social news.
On Tianya, users are able to discover new content nad discuss over heat topic. The plat-form unfold detailed discussion and many minor feautres such as, blog, photo album, games and so on. It has deep and rich social value, build user network and promote culture
CASE STUDY
CASE 1: Collaborated with hit TV show Swords of Legdens and invited several major cast to host
interviews on Tieba. Reached 90 thousand responses, and highest of 1 million page view.
CASE 2: Tianya launched its first large scope group wedding and attracte public attention
CASE 3: Collaborated with Beijing Daily Messengaer to launch social survey and gather more user
data
CONTACT INFORMATION & WEBSITE
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Disucss topics and join forum
â—† Browse daily topics and news
â—† Collect and share information, image and so on
â—† Create Blog
â—† Reader section, long articles
â—† Q&A section
Tianya. cn
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Topic Community
8 Million
App - iphone
App - Android
Online
Blog
Awareness : 9
Loyalty : 10
Advocacy : 9
Consideration : 6
Conversion : 6
TIANYA COMMUNITY
Discussion Forum
Q&A
Readers' Section
â—† Join discussion forums
â—† Find social news and celebrity gossip
â—† Q&A section
â—† Readers' section
â—† Collect and share information
TBWA/Shanghai