DIFFERENTIATOR
Using real name registration, Tieba offers users a platform to discuss and discover con-tents. Tieba has celebrity accounts which gathers global fans and updates celebrity infor-mations. Tieba also has many topic communi-
ties to let users find their own interest. On Tieba, users has their own profile and a level.
The more active one is, the higher the level
CASE STUDY
CASE 1: Collaborate with hit TV show Swords of Legdens and invited several major cast to host
interviews on Tieba. Reached 90 thousand responses, and highest of 1 million page view.
CASE 2: Collaborated with Galaxy note to launch lottery events and spokesmen interviews on Tieba.
CASE 3: Collaborate with new oriental english and designed special boards to upload tutoring
videos study materials and online tutoring
CONTACT INFORMATION & WEBSITE
Collaboration
Strategic: zhoujianwei@baidu.com
Marketing: upmco@baidu.com
Charity: lujian01@baidu.com
Promotion: 400-800-8888
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Build a forum and start a topic
â—† Search for interested topic and forum
â—† Find celebrity news(Official fans forum)
â—† Discuss and watch live shows
â—† Level up by active usage
â—† Image community that shares nice images
Beijing
Baidu Online Network Tech-nology Co.Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Topic Community
200 Million
App - iOS
App - Android
Online
Celebrity Forum
Awareness : 9
Loyalty : 10
Advocacy : 9
Consideration : 7
Conversion : 6
BAIDU TIEBA
Discussion Forum
Level Up
â—† Level up and win more benefits
â—† Find celebrity news
â—† Join interest communities
â—† Build a forum and start a topic
â—† Ask questions
TBWA/Shanghai