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CONTEXT
These type of platforms offer users with the latest news in the field of techonology. Some of them also serve as search engines that help users explore professional knolowedge.
Techonolgoy content discovery sites are wiki-like platforms that provide heat technology topics, discussion groups and Q&A. These platforms are usually academic oriented.
Techonolgoy news platforms offer business insiders of the industry and introduce poetential investing project
OVERVIEW
TRENDS
Technology platform is a very niche category but have strong and loyal user base. It is still a growing media trend but has gained the attention from tech- savvies and technology professionals.
Currently there are 3 noticeable platforms in the market. Most business oriented tech savvies use 36Kr and Huxiu to find out new technology com-panies, opportunities or son.
Regular users tend to favour the new light technology platform Guokr to dis-cuss and discover techonology contents
RANKING
Guokr # 2
Huxiu # 3
36Kr # 1
TECHNOLOGY
WESTERN COUNTERPARTS
MAJOR PLAYERS
NICHE PLAYERS/OTHER
36Kr
Huxiu
Guokr is a technology content discovery plat-form that provide science savvies with newest technology information, fun topics etc. The platform has attracted million of users and is still growing rapidly. On Guokr, users are able to find new contents, dicuss in groups and partcipate in Q&A
Technology Content Discovery: Guokr
Technology News: 36Kr • Huxiu
Guokr
36Kr is a new media platform that provides business and technology related contents.Users can find the latest news on internet techonology and forecast on promising startup internet comapnies. The website also stored all major event news that took place in industry within the past 3 years.
As a business insider platform, Huxiu aims to unveal behind-the-scene storeis and struggles of existing companies. Users are provided with insightful analysis and commercial contents. For investors, Huxiu also provides ivestment trends
and market information.
Huxiu& Guoke
36Kr
TBWA/Shanghai
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