top of page

DIFFERENTIATOR

 

   

     Leading techonolgoy new media platform,

 36Kr's main attractino is business technogloy news and infromation on startup companies or poetential company analysis. Most users on 36Kr are either investors who are looking for new investing opportunities and search for industry news, or young technology savvies who wish to start up their own business

 

 

 

AUDIENCE

Age:       Dominantly 22-35 years old

 

Location: Workplace, School

 

Gender:   Male

 

Occupation: Working professionals

            

Psychographics: 

             High level of education

             Most users are looking for 

        business startups 

             Userse with higher level of 

        income are looking for investment

        opportunities

      

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on December 2010

 

Major events: Won top 30 for China's New media in 2012

                       Launched official iOS version in 2013

                      Reached over 1 millon registered users

               till December 2013

                       

                       

 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Launched series of offline events for business communication in Hongkong, Sillcon Valley and

        so on.

 

CASE 2:  Launched entrepeneurship platform to offer more opportunities and attract more users

 

CASE 3: Launched WISE entrepeneurship conference and invited thousands of companies

       including Sequoia Captial, IDG and so on.

CONTACT INFORMATION & WEBSITE

Collaboration

         General Inquiry: service@36kr.com

       

Customer Service  

             Sina Weibo: @36æ°ª

             Wechat Public Account: 36æ°ª

            

Website: http://36kr.com

   

 

                                  

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Business Technology News

3 million

Awareness :              7

Loyalty :                     9

Advocacy :                 7

Consideration :        6

Conversion :             6

 36KR

Potential Investment

Business Analysis

APP - iOS

APP - Android

Online

36Kr Company

 

Start-up Opportunity

FEATURES

POPULAR ELEMENTS

USE

 

 

â—†  Industry news updates

â—†  Trend analysis

â—†  Potential companies

â—†  Buisness analysis

â—† Register account 

â—† Global internet technology news

â—† New techonology business mode

â—† Potential companies

â—† Techonlogy trends and analysis

 

 

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

bottom of page