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CONTEXT
Health and fitness platforms are generally operated in planner, Q&A or database form that help users with health issues
Weight loss platform help users generate a personal diet plan to achi-eve weight loss.
Daily application platform aims to provide small and general health tips in life to encourage healthy lifestyle.
Medical platforms are authorized sites that contains professional experts that will answer users' inquiries
OVERVIEW
TRENDS
Currently under health platform, Weight loss platform are gaining huge popularity with the weight loss trend among society. These websites attract many young female users.
Daily application sites are also rapidly growing. Platforms like Dayima which is very novel and unique attracts more attention
Medical inquiry platform have a steady and slow growing users, these sties are generally used by middle age users or professionals
RANKING
Shoushou # 3
Yongyaozhushou # 5
Spring Rain Doctor # 1
120ask # 2
Dayima # 4
HEALTH & FITNESS
WESTERN COUNTERPARTS
Weight Loss: Shoushou
Daily Application: Dayima • Guorizi
Medical: Chunyuyisheng •120ask •Weitang •Yongyaozhushou • IK health
MAJOR PLAYERS
NICHE PLAYERS/OTHER
Aiming to help users with the inconvenience of visiting doctors and making medical inquiries, Spring rain doctor is a authorized platform that provide medical Q&A service. The platform includes over 200 thousand registered doctors and comprehensive medical information to help solve physical discomfort
Spring rain doctor
A social medical platform, 120ask provides users with medical Q&A service, hospital locators and patients communities. The platform is also supported by professional doctors. Compare to other medial platforms, 120ask provides more regular and simple inquiries which fulfills the general needs only
120ask
Guorizi
Guorizi is a growing daily health application that combines medical information with cooking recipes. It provides users with health diet plans, seasonal dinning tips, physical health records and so on. The platform is clean and simple, though has limited amount of audience, Guorizi has began to gain more attention
Weitang
A niche medical website specially designed for patients with diabete. The platform contains medical information search, daily reminder and help keep track of all physical status. Though the user group is very narrowed, the platform has a lot loyal followers due to the inconvenient
nature of the disease
Yongyaozhushou
IK health
Designed for the general public, the platform is a online pharmacy that provide detailed information for different medicine, drug store locations, and subscription suggetsions. This platform help solve many urgent medical problems. It is mostly targeting at middle age users with its simple inter-face and conenient features
Novel in this field, Yongyaozhushou is a special platform designed for medical professionals. It contains comprehensive pharmaceutical informtion which allows doctors to find data on medicine,or suggestion for concocting doses. It also allow doctors to send reminder to their patients, it is a convenient medical assistant
Shoushou
Riding on the weight loss wave, Shoushou is a fast growing platform that help users personlize a fitness plan. Shoushou will calculate and analyze users'physical data to form a special plan that includes excercise and diet plans. The platform also have Q&A section for all kinds of diet inquries that help users reach their goal
Launched in 2012, Dayima is a fast growing health platform in the market. It is designed
for female users specially. The platform includes period calendars, pregnancy suggestions,beauty tips and fitness records. It is an all-inclusive and convenient female daily health application
Dayima
Dayima & Guorizi
IKhealth & Shoushou
Spring rain doctor
120 ASK
Weitang& Yongyaozhushou
TBWA/Shanghai
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