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DIFFERENTIATOR

 

   

   A communication platform for medical prof-essionals and patients. Spring rain doctor is a leading site in the market for its fast and help-ful Q&A section. The platform not only supp-orts text inquiries but also voice message and calls. Professionals are able to build online medical service station to provide one-on-one service with users and charge. 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 22- 40 years old

 

Location: Workplace

 

Gender:   Female

 

Occupation: Working professionals 

            

Psychographics: 

              Mixed level of education

              Most users go on 120ask for

        symptomps inquiries and pre-

        scription suggestions

             

        

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched in 2000

 

Major events: Won microsoft BizSpark special innovative app

            award on May 2012

                        Won Sina Technology best start up

            company in 2014 

 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborate with University of Chinese Academy of Science wot establish Medical data 

         lab 

 

CASE 2:  Collaborate with 3-A-level hospitals and doctosr to offer online medical Q&A

 

CASE 3:  Launched offline clinics for patients across the country, appointments can be made 

       on the website

CONTACT INFORMATION & WEBSITE

Collaboration

         Business: business@chunyu.me

         Brand:  pr@chunyu.me

         New Media:  operationbd@chunyu.me

       

Customer Service  

             Service Number: 400-001-8855

                                       feedback@chunyu.me

            Sina Weibo: @春雨医生

Website: http://www.chunyuyisheng.com

   

 

                                  

Beijing Chunyu

Tianxia Software

Co. Ltd.

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Medical Q&A

2.6 million

App -iOS

App - Android

Online

 

    

Awareness :              8

Loyalty :                     7

Advocacy :                 8

Consideration :         6

Conversion :             6

SPRING RAIN DOCTOR

Physical Analysis

Self-diagnosis

Online appointments

FEATURES

POPULAR ELEMENTS

USE

 

 

â—†  Online Q&A with medical professionals

â—†  Voice message and calls

â—†  Physical condition analysis

â—†  Online doctor appointments

 

â—† Register account 

â—† Type in questions 

â—† Voice message or call

â—† Medical information for self-diagnose

â—† Physical condition analysis

â—† Online doctor appointments

â—† Offline appointments booking

 

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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