CONTEXT
Online Food delivery havs always been an attaching feature of chain restaurants. However, making food delivery a major platform service has become a popular and convenient trend. These new delivery-focused sites gather information from different local restaurantts that scattered around the city, help order food for customers and then deliver it to their houses. Such platforms have helped develope the business of local niche restaurant and offered its users wider and better choices. Most service would charge for each delivery.
OVERVIEW
RANKING
Ele # 1
Flymeal # 2
Kaichiba # 3
Line 0 # 4
Daojia Meishihui # 5
Food Delivery: Ele • Sherpa • Lineo • Daojia
WESTERN COUNTERPARTS
MAJOR PLAYERS
DELIVERY
Daojia Meishihui
Launched in 2010, Daojia Meishihui offers oline food devliery service for urban customers. Daojia contains thousands of famous resutrant in Beijing, Shanghai and Hangzhou. Currently the platform has over 150 thousand registered users.
Daojia have also developed its unique service for local delicasy and specialty delivery.
Trends
Food delivery now thrives rapidly among urban cities. Young generations of students and white collars are the major consumers of these platforms. Food delivery sites have all gradually began to launch mobile versions and combine GPS service to help users locate the nearest resturants. However, one of the great concerns for food delivery service is the quality of the meals because plenty of the platforms offer users with niche and unheard restaurants. Such platform are promising trends but needs to enlarge their scope and quality of service.
Ele
One of China's biggest food delivery platform , Ele is running an O2O business model. It helps
users locate nearby restaurants and trendy food. On Ele, users are able to voice-order meals and
store their favourite spots and menus. Ele has over 10 million reigstered users.
NICHE PLAYERS/OTHER
Flymeal
Offering online delivery serivce for over 8 major cities in China, Line 0 guarantees its customer with a under-45-minute delivery. Line 0 covers not only local resuaurants and food courts but also various malls. The platform has launched android and iphone version for the convenience of its customers.
Line 0
Kaichiba
A food delivery site targeting students, white collars and urbn families, Kaichiba has developed a good reputation among college students for its fast and convenient service. Kaichiba contatins different styles of restaurants: asians, westerns, pastries .Covering 7 cities, Kaichiba can also be make orders via Wechat accounts.
Focused on providing delivery service for local niche restaurants. Flymeal begans as college delivery service and have now covered over 6 thousand restaurants across 5 cities. The platform is a popular channel for economic dining. Users can start odering meals without registering an account. It is a promising online delivery service for young customers.
TBWA/Shanghai