top of page

Ele is a leading online food delivery service which goal is to digitalize local restaurant services. Ele is able to locate nearby restaurants for customers to get the most timely delivery. Also Ele is mainly focused for urban eaters, especially students and white collars. Users on Ele can also track their delivery easily, with timer and purchase details.

DIFFERENTIATOR

AUDIENCE

 

Age:       Dominantly 25-35 ears old

 

Location: Work Place

 

Gender:  Female

 

Occupation: White collars

         

Psychographics:

             High level of education

             Constant food delivery platform

         users

             Lives in Urban city, very busy

         irregular eating hours

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on April 2009

 

Major events: Reached over 1000 orders per day on October 2009

                      20million worth transactions till 2010

                      Received 80million USD investment 

                from Dazhong Dain ping in 2014

                     

                      

                       

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Launched refund service for each overtime delivery

 

CASE 2:  Collaborated with Dazhong Dianping to share and gather information for user habits and local 

           restaurant recommendations

 

CASE 3: Setting C2C business goal to fully reach Offline restaurant management intergration.

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Customer Service  

            Service Number: tousu@ele.me (T)10105757

            General Inquiry: (021) 8024-1717

 

Website:  http://v5.ele.me/?force

   

 

                                  

Collaboration

       Marketing:marketing_coop@ele.me

       Feedback : mark.zhang@ele.me

       Media: pr@ele.me

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Search nearby restaurant

â—† Order meals and specific devliery time

â—† Track your delivery

â—† Time calculation

â—† Voice recognition

â—† Favourite restaurant and menu collection

 

 

 

 

 

â—† Nearby restaurant

â—† Trackdown delivery

â—† Time calculation

â—† Detailed restaurant information

â—† Menu and restaurants collection

 

 

 

 

PRESENCE 

MONTHLY ACTIVE User

Timer

Food Devliery

8.49 million

 

Awareness :             7

Loyalty :                    9

Advocacy :                8

Consideration :        7

Conversion :             6

Nearby Restaurants Locator

OWNERSHIP

App - ios

App - Android

Online

 

 

 

    

Shanghai Rajax Internet Technology Co. Ltd.

 

ELE

 

Restaurant digitalization

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

bottom of page