DIFFERENTIATOR
Xiachufang is a comprehensive cooking plat-
form. Different from competitors, it not only offers standard recipe search service, it also runs online cooking material e-commerce. Xia- chufang is a database, an e-commersite and a social media. Users can share and interact on
Xiachufang. It has become one of the most popular cooking platform in the market
CASE STUDY
CASE 1: Collaborated with Panasonic to promote product along with its new cooking utensils e-
commerce business online
CASE 2: Collaborated with food manufactures to promote high quality dishes and recipes
CASE 3: Combined UCG recipe information and KOL attracts new investors. Xiachufang successfully
intergrate media function with e-commerce
CONTACT INFORMATION & WEBSITE
Collaboration
Business: partner@xiachufang.com
Advertising: ad@xiachufang.com
Strategy: marketing@xiachufang.com
Customer Service
Service Number: talk@xiachufang.com
Sina Weibo: @下厨房
Website: http://www.xiachufang.com
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Search for recipe
â—† Find cooking guides
â—† Share cooking information and recipes
â—† Purchase cooking utensils and materials
â—† Daily recommendations
Beijing Ruidi
Interactive
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Cooking E-commerce
4.3 Million
App - iphone
App - Android
Online
Awareness : 7
Loyalty : 9
Advocacy : 8
Consideration : 7
Conversion : 5
XIACHUFANG
Recipe Search
Share Experiences
â—† Purchase cooking items
â—† Share peronal cooking experiences
â—† Find recipes
â—† Daily recommendation
TBWA/Shanghai