DIFFERENTIATOR
Wechat created this branch service based on
it's millions of users. Therefore, this plarform is able to perform successful one-to-many relationship between the public and officials.
Wechat public account has created an unique ecosystem, where public figures can interact directly with the audiences and promot their
brands in a less formal but authentic way.
CASE STUDY
CASE 1: China Merchants Bank post regular notifications on wechat public accounts. Users can
engage in transactions and individual conversations with CMB via wechat.
CASE 2: China Southern Airline updates discount programs, provides passengers' destination
information or ticket inquiries.
CASE 3: CCTV news gives 24 hr updates and heat topic discussion.
CONTACT INFORMATION & WEBSITE
Customer Service
http://kf.qq.com/product/weixinmp.html
Email: weixinmp@qq.com
Websit: https://mp.weixin.qq.com
Advertising
HQ Number: 0755-86013388
Foreign Collaboration: bingsun@tencent.com
Platform Collaboration: Thomastang@tencent.com
Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com
FEATURES
POPULAR ELEMENTS
USE
â—† Service account provide specific help
â—† Information account give content updates
â—† Company account help organize departments
â—† Limited amount of group message per month
â—† The public account will appear in the audienc-
es' contact list
â—† One-on- one chats available
â—† Daily news or information updates
â—† Direct interaction with the officials
â—† Private chats
â—† Effective services
â—† Hel connect users
â—† Quality and useful posts
Tencent Holding
Ltd.
PRESENCE
OWNERSHIP
WECHAT PUBLIC ACCOUNT
MONTHLY ACTIVE USER
Microblog
Celebrity & Authority
Subscribers
490 million
Online
(No User End)
Via Wechat app
Daily Posts
Private Interaction
Awareness : 7
Loyalty : 8
Advocacy : 8
Consideration : 6
Conversion : 4
TBWA/Shanghai