DIFFERENTIATOR
China's biggest Instant Contact platform, Wechat has a mordern interface with complete series of conversational functions for users. The platform is able to connect users via, QR code, phone number, QQ account and Wechat accounts which makes the network efficient and timely to young generation and more convenient to contact new and old friends.
AUDIENCE
Age: Dominantly 18-35 years old
Location: Work place, home
Gender: Male
Occupation: White collar, student
Psychographics:
53.7% seeking new friends
or connecting old friends
80% of people in the high-
income community use wechat
CASE STUDY
CASE 1: Collaborated with starbucks to engaged in music interaction with users once they follow
starbuck's Wechat account
CASE 2: Xiaomi mobile was able to respond to followers via Wechat platform and promot company
culture
CASE 3: Chinese Merchants Bank used Wechat's 'difting bottle' feature to send out charity fund raising
messages to the public
CONTACT INFORMATION & WEBSITE
Collaboration
Inquiry: weixinbd@tencent.com
Sticker Contribute: sticker@tencent.com
Yao yi Yao Television collaboration : lunahuang@tencent.com
Customer Service
Wechat Account: weixin
http://kf.qq.com/product/weixin.html
Website:http://weixin.qq.com
FEATURES
POPULAR ELEMENTS
USE
â—† Find friends via different social accounts
â—† Customize friends alias
â—† Free voice message and text message
â—† File transfer and multimedia message
â—† Stickers and emoji packages
â—† Group Messaging
â—† Reciveing news and sales notifications
â—† Multi-platform conversion
â—† Different accounts log in
â—† Connecting friends via different platforms
â—† Stickers and emoji packages
â—† Multimedia messages
â—† Files transfer
Tencent Holding
Ltd.
PRESENCE
MONTHLY ACTIVE User
Sticker & Emoji package
Voice Message
54.9 million
Awareness : 9
Loyalty : 9
Advocacy : 10
Consideration : 8
Conversion : 9
File Transfer
Group Text
OWNERSHIP
App - ios
App - Android
windows phone
OS X
TBWA/Shanghai