Age:       Dominantly 22-35years old

 

Location:   School, Work place

 

Gender:    Female

 

Occupation: Students, Entry level 

                 employee

Psychographics

               Users have middle or lower

            level of education

               Users on Tianji have long 

          working experiences

 

       

               

                

 

             

          

 

                

CASE 1:  Collaborated with Tsinghua University, Peking University and hundreds of other word-

        renowned institue to launch its education channel online and offer users with professional training

 

CASE 2:  Organized social events ' the olympic hero of the white collars'. Prompt heat social discussion

       and brought Tianye to the public sight