Sina Weibo

DIFFERENTIATOR

Thousands of verified celebrity accounts and offical accounts allow users to interact and engage directly with brands.

Posts include photos, images, emoticons, music, video clips and text with a 140-character limit, a format that allows for rapid spread of information.

Allows repost and private chats.

AUDIENCE

Age:: Dominantly 25-34 years old

Location: School, Work place, Urban

city

Gender: Females

Occupation: Entry level white collars

Psychographics:

88% are Moblie payment users or tech-savvy

44.1%found ads in sina weibo

'useful'

Constant demander for news

and information

BACKGROUND

Fouding Year: Launched on August 2009

Major events: Over 100 million users before 2011

Launch English version of Sina weibo on June 2011

Strategic Collboration with Alibaba in 2013

Began trading publicly on April 2014

PARTNERSHIPS

CASE STUDY

CASE 1: BMW had users writting posts about their “BMW stories” for chance to win a price.

CASE 2: Tommy Hilfigher allowed users to send CNY wishes to each other for chance to win a gift

CASE 3: Nike and Transformers awarded branded medals to users who retweeted their events

CONTACT INFORMATION & WEBSITE

Customer Service

Official Sina Weibo Account : @微博开放平台

http://weibo.com/openapi

Number: 400-096-0960 / 400-098-0980

Websit: http://www.weibo.com

Collaboration

Email : weibo_app@vip.sina.com

WeiboPartner@staff.sina.com.cn

Technical: weibo_api_tech@sina.com.cn

FEATURES

POPULAR ELEMENTS

USE

◆ Multimeida sharing

◆ User end that's mobile, internet and digital

device accessible

◆ Open API

◆ Platform and device synchronization

◆ Search Engine

◆ Private chat

◆ Heat topic discussion group

◆ Follow celebrity and friend acquaintance

◆ Repost and share

◆ Hot charts, lists

◆ Tags

◆ Comments

Sina Corporation

Alibaba

PRESENCE

OWNERSHIP

MONTHLY ACTIVE USER

Awareness : 9

Loyalty : 8

Advocacy : 9

Consideration : 6

Conversion : 6

Microblog

Content Sharing

Followers

176 million

App - Android

App - IOS

Online

Limited Text

Video & Photo