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Tencet QQ is a classic instant contact platform. Launched early in 1998, it is the leading player in the market.The interface is user friendly and the platform contains, video call, text message and voice message functions. QQ has a strong and wide user base, it also allows its users to transfer files, up-to-200-people group call and so on. Furthermore QQ users can customize their own chatroom interfaces. 

 

 

 

 

DIFFERENTIATOR

AUDIENCE

 

Age:       Dominantly 18-35  years old

 

Location: School, work place

 

Gender:  Female

 

Occupation:  White collar, student 

 

Psychographics:

               Mixed education level

               Strong customer loyalty                          Contact with acuqainted 

        friends only, little room for making

        new acuqaintance

        

         

                

               

                

 

             

          

 

                

PARTNERSHIPS

CASE STUDY 

CASE 1: Collaborated with China Mobile to start instant message service in 2003

 

CASE 2: QQ's 10th anniversary promotion, invited users to join online events and reached over      

       90million registered users in 209

 

CASE 3: Collaborated with KDDI and launched QQ Japan on February 2012

    

 

 

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration

         Business: tbusiness@qq.com

         Foreign Collaboration: bingsun@tencent.com

         Platform Collaboration :Thomastang@tencent.com

         Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com

       

                                  

Customer Service  

             Service Number: 0755-83765566 

             HQ Number: 0755-86013388 

 

 Website:http://im.qq.com

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Add other users 

â—† Video chats,group chats and regular text

â—† Transfer files

â—† Upgrade user level 

â—† Customize user interface 

â—† Emoji package

â—† Profile and online status edit

 

 

 

 

 

â—† Video chat

â—† Upgrade user level and receive gifts

â—† Customize interface 

â—† Status and profile updates

â—† Group chats

 

 

 

 

Tencent Holding 

Ltd.

 

PRESENCE 

MONTHLY ACTIVE User

Sticker & Emoji package

Voice Message

520 million

Awareness :             9

Loyalty :                    10

Advocacy :                9

Consideration :        9

Conversion :             8

TENCENT QQ

File Transfer

Group Text

OWNERSHIP

App - ios

App - Android

windows phone

OS X

 

 

 

    

BACKGROUND

Fouding Year: Launched on February 1999

 

Major events: Reached 100million registered users on March 2010

                      Reached 200 million concurrent users on April 2014

       

                         

                       

                 

                       

                 

 

 

 

TBWA/Shanghai

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  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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