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CONTEXT
Niche function platforms offer users with specialized functions for certain interests or needs. Currently the upris-ing niche function sites are deocration and pet raising.
Decorations platforms offer users with indoor design suggestions, profe-ssional consultants and e-commerce services.
Pet raising platforms allow pet owners to socialize with eachother, dicuss their interests and find useful information on raising pets
OVERVIEW
TRENDS
Niche function platforms are still at their blooming stage of the business. As more app are oriented towrad niche audiences, more categories are began to appear in the market.
Currently, the most popular platform still gathers among the major function media, the niche ones, though not mature, has very loyal userse and are rapidly gainig huge number of followers.
Niche function platforms are windows to start-up investsments, talent scouting and inspirations
RANKING
Jiaju Youpin # 4
Petquan # 2
Chongwushuo # 3
To8to # 1
Smellme # 5
NICHE FUNCTIONS
WESTERN COUNTERPARTS
DECORATION
PET RAISING
Leading indoor design portal for users to find the perfect decoration idea for their home. To8to offers users with consultatns from professional designers,
help from renovation companies and so. Its also allow users to learn relative house decoration infor-mation and go on forums to share expereinces. It is a comprehensive paltform favoured by many 25-35 year old users starting to build their home
Decoration: To8to • Jingzhi Jiaju
Pet Raising: Chongwushuo • Smell me • Petquan
Jiaju Youping
Favoured by many post 80s and 90s users, Jiaju Youpin is a platform that offers creative and beautiful indoor design choices for users. On the platform, customers can store their favourite items , view deisng cases and get professional indoor design informations. It provide users with conven-ient online window shopping expereinces and a decoration guide
To8to
Chongwushuo
Smell Me
Pet Quan
To8to & Jingzhi Jiaju
Chongwuyuan& Smellme
Pet Quan
Launched in 2013, Smellme is an unique and fun platform for pet owners to socialize with each other. On the platforms, users are able to find nearby pet owners, upload photos, find pet hospitals and othe pet-friendly locations in town. It is a fast growing niche medium for pet lovers to gather and share smiliar interests.
A multimedia pet social platform, Chongwushuo
allows pet owners to upload photos of their pets and attach a voice messages to socialize with each-other. On Chonwushuo, users are able to exchanging pet raising tips and find mates or friends for their pets. It is favoured by many young and passionate animal lovers
Pet quan is a comprehensive platform for animal lovers to find information regard to raising a pet or sharing their expereinces. The platform connects users via different interest circles, gather users and encourage them to discuss about pets. On Pet quan, one can also find detailed and professional knowledge on raising pets. It's a user-friendly pet infromation platform
TBWA/Shanghai
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