DIFFERENTIATOR
Hudong baike, being another well known wiki site in the market, has gained many recognition from experts. However Hudong baike, unlike Baidu, can be less scrutinized about users' edit. There are also more commercial promotion on Hudong Baike. It is prefered by many profess-
ionals. Hudong baike also covers some of the information which are missed in Baidu
CASE STUDY
CASE 1: Collaborate with China News Weekly, Sohu news and other to launch 2013 top search words
CASE 2: Collaborated with CCTV and China Meteorological Administration to launch 'Internet Forest'
Charity events and offline tree planting
CASE 3: Collaborate with China Youth Social Service Center and launched Olympic vocabulary
and word search charity events
CONTACT INFORMATION & WEBSITE
Collaboration
Strategic: friend@hudong.com (T)010-56450911-6312
Sales: 010-56450911-6688/ 021-55137311
Sina Weibo: http://t.sina.com.cn/hudong
Customer Service
Service Number: 010-62303127
Public Wechat Account: hudong_baike
Website: http://www.baike.com
FEATURES
POPULAR ELEMENTS
USE
◆ Data complementing Baidu
◆ Seperate information sections
◆ Social news and heat topics
◆ Search word of the day
◆ User edit
◆ Vocabulary entry, word search
◆ Definition, background, and others
◆ User editing
◆ Heat topic and search words of the day
◆ Social sections and news
◆ Top users and contributors
Beijing
Hudong Online
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Open Source
4.8 Million
App - iOS
App - Android
Windows Phone
Online
Heat Topic
Awareness : 7
Loyalty : 7
Advocacy : 7
Consideration : 6
Conversion : 8
HUDONG BAIKE
Word of the Day
Word Entry
TBWA/Shanghai