DIFFERENTIATOR
Compare to other cooking platform, Haodou is a fun and simple site that attracts the attention of younger users and cooking beginners. It has clean recipe layout, shopping list, daily recom- mendations and shake-to-pair features that help combine materials to create new recipes. Though Haodou has limitations in quantity of recipes, it is still a light and interesting cooking
assistant
CASE STUDY
CASE 1: Collaborated with CR Vanguard to host Haodou users' parents and child playday to encourage
offline interaction
CASE 2: Launched offline users' organization and host food tasting, free cooking lessons etc. Haodou
has therefore had a good reputation among users
CASE 3: Standarize content with experts' suggestions on recipes for medical use
CONTACT INFORMATION & WEBSITE
Collaboration
Business: zhaofeng&haodou.com
(T) 010-82603828/ 18673181348/ 0731-82768156
Media: 010-82603828
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Search for recipe
â—† Daily recommendations
â—† Share cooking experiences
â—† Discussion and users interactions
â—† Shake-to-pair
Beijing Haodou
Internet
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Daily Recommendations
3.8 Million
App - iphone
App - Android
Online
Awareness : 8
Loyalty : 9
Advocacy : 7
Consideration : 6
Conversion : 5
HAODOU
Recipe Search
Share Experiences
Recipe Personalization
â—† Shake-to-pare
â—† Share peronal cooking experiences
â—† Find recipes
â—† Daily recommendation
TBWA/Shanghai