Though function as a lifestyle platform, Douban is a more sociable medium compare to other lifestyle sites. Douban has many interest groups.Users are able to post questions or topics to receive answers and direct insights from other users. Douban's movie and book ratings are very popular and trend indicating. Many people prefer to share their thoughts and reviews on douban after attending events.
DIFFERENTIATOR
CASE STUDY
CASE 1: Collaborated with Volkswagen for its new campaign Beetles Fender. Promoted the product via
Douban's music platform and spread the product's deisgn inspiration
CASE 2: Collaborated with Coach to and launched interactive 'sense of security' test for women to
promote Coach purses.
CASE 3: Collaborated with IKEA to promote its new movie themed funitures on Douban's movie
Channels. Attracted movie lovers
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: partner@douban.com
Mobile Promotion: mobile@douban.com
Media: talk@douban.com
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Douban movies, books, FM(radio) and music
â—† Douban ticket purchase
â—† Douban communities and interest groups
â—† Post questions and discussion topics
â—† Search for names, categories and labels.
â—† Douban movies and books reviews
â—† Douban interest groups
â—† E-book purchase
â—† Community Q&A
PRESENCE
MONTHLY ACTIVE User
Social Ratings
120 million
Awareness : 8
Loyalty : 9
Advocacy : 8
Consideration : 7
Conversion : 6
Q&A
OWNERSHIP
Beijing Douban Interactive Technology Co. Ltd.
DOUBAN
Communities&Interests Groups
App - ios
App - Android
Online
Search Engine
TBWA/Shanghai