Age:       Dominantly 19-30 years old

 

Location: Work Place, School

 

Gender:  Female

 

Occupation: White collars

         

Psychographics:

             High level of education

             Urban city residents. Majority

      of users are middle class or higher

             Dianping users are also 

      e-commer platforms' constant

      users.

               

                

 

             

          

 

                

Fouding Year: Launched on April 2003

 

Major events: Tencent hold 20% of Dianping's share in 2014

                       Dianping co-produced film Flee of Time won

                  300million box-office after 5 days of release

                     

                      

                       

                 

                       

                 

 

 

CASE 1: Collaborate with Dairy Queen and launched the daily 'sign up' event to encourage users to 

        go on dianping's DQ pages and sign up to win discount for Dairy Queen produts. 

CASE 2:  Collaborated with Lemon Grass for product online reservation. Within 6 months, 45% of order

       came from Dianping

CASE 3: Collaborated with Dollarshop and launched group buying discounts on Dianping, Dollarshop 

       also provided coupon collecting on Dianping to establish their brand image