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DIFFERENTIATOR

Dajie started as a professional network that's focused on providing post-graduates with job and internship opportunities. It is very popular on college campus for its specifc categories designed just for students and internship appliers. Dajie has now developed job oppor- tunities for everyone. It builds direct connec-tion between job hunters and recruiters. 

 

 

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 22-29 years old

 

Location:   Work place

 

Gender:     Female

 

Occupation: College students, Entry

           level employees.

Psychographics:

             Postgraduates tend to user 

          dajie more

             Users submit large amount of

           job applications

             Dajie users are constant visitors

         of other career sites as well

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on April 2009

 

Major events:  Became strategic partners with Sina Weibo on 

                 August 2012

                        Reached 30 million registered users on

                December 2014

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with CCTV Education Channel and created TV programme for helping college

               students' pursue their careers and has had great social impact.

CASE 2:  Dajie CEO Susan Wang participated as a career guide in the TV programme sponsored by

              CCTV Finance to increase exposure for Dajie.

CASE 3:  Collaborated with Sina Weibo to launch job hunting and networking events on weibo. Dajie is 

            leading a professional networking socialization heat.

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration  

         Business: corp@dajie.com

 

       

                                  

Customer Service  

             Service Number: 4008131117

                                          service@dajie.com

 Website: http://www.dajie.com/    

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—†  Search by types, locations and job levels

â—†  Internship and post-graduate sections

â—†  Interview notification

â—†  Visitor history and viewing status update

â—†  Connect with recruiters

 

 

 

 

â—† Real-name registration

â—† Fill out profiles and upload resumes

â—† Browse job postings 

â—† Search by types, locations and job levels

â—† Connect with recruiters

â—† Interview notification

â—† Recruiter viewing status updates

 

 

 

 

Beijing

Dajie Zhiyuan

Information Tech-nology Co.Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Recruiter Viewing Status 

College Campus Section

700 million

App - ios

App - Android

Online

 

    

Search Engine

Real-Name Registration

Awareness :             8

Loyalty :                    8

Advocacy :                7

Consideration :        7

Conversion :             6

DAJIE

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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