DIFFERENTIATOR
One of the biggest Q&A platform in the coun-try, Baidu Zhidao runs on users' interactions.
Users will be given reward credit for answering questions which can be used to ask questions of their own. Zhidao also has collaborations with professionals or industry experts who will not only help answer questions accurately but also introduce their brand to the public
CASE STUDY
CASE 1: Collaborate with company to build official accounts and answer product related questions which
increases brand exposure and promotes brand culture
CASE 2: Invites professionals or experts to answers questions. Redirect users to specific users or other
related brands
CASE 3: Display daily news related heat Q&As on home page
CONTACT INFORMATION & WEBSITE
Customer Service
Service Number: 010-59922822
Public Wechat Account: hudong_baike
Website: http://zhidao.baidu.com
Collaboration
Strategic: zhoujianwei@baidu.com
Marketing: upmco@baidu.com
Charity: lujian01@baidu.com
Promotion: 400-800-8888
FEATURES
POPULAR ELEMENTS
USE
â—† Answer bonus
â—† Users level
â—† Search similar questions
â—† Question categories
â—† Contact user who have given answers
â—† Ask further questions after given answer
â—† Submit questions with words, or images
â—† Set bonus credits and wait for answers
â—† Search similar questions and answers
â—† Ask further questions based on answers
â—† Type in answers under questions
â—† Search for different typs of questions to help
Beijing
Baidu Online Network Tech-nology Co.Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Heat Social Topic
4.8 Million
App - iOS
App - Android
Online
Active User Reward
Awareness : 9
Loyalty : 9
Advocacy : 10
Consideration : 7
Conversion : 6
BAIDU ZHIDAO
Bonus Points
Q&A
TBWA/Shanghai