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DIFFERENTIATOR

51jobs is a comprehensive job hunting platform that offers a large profile database and search engine for users to find their ideal position according to location, job position and indus-tries. 51jobs also offers professional training, position recommendation and daily notification.  51jobs have shared database with many other professional and niche website therefore have all-inclusive choices for its users

 

 

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 22-35years old

 

Location:   Work place

 

Gender:    Female

 

Occupation: College students White

                  Collars

Psychographics

             Users submit large amount of

           job applications

             51job users are constant

          visitors  of other career sites 

             Mixed level of education

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched in 1999

 

Major events:  Forbes Top 200 Potential Companies of China in

                2009

                        Reached 69 million registered users on

                September 2013

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with Career Jiuyeqingbao of Taiwan. Two platforms shares profile database and 

          career information. Encouraged more Taiwanese to work in mainland

CASE 2:  51jobs Launched 'Manager Lab' Training session in Guangzhou to give insights and business

          tutoring to local job seekers

CASE 3: 51jobs inserted commercial in movie ‘Fuchen’ and gained great social impact. Collaborated 

         with Weibo and other social media for promotion

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration  

         Beijing: beijing@51job.com (T) +86-10-5827 3388

         Shanghai: shanghai@51job.com  (T) +86-21-6160 1888

         HongKong: hongkong@51job.com (T)+852-2907 7883

 

       

                                  

Customer Service  

             Service Number: 400-886-0051

                                         callcenter@51job.com

 Website:http://www.51job.com

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Real-name registration

â—† Fill out profiles and upload resumes

â—† Personalize search

â—† Profile privacy and viewer selection

â—† Subscribe news and job notification

â—† Online training

â—† Headhunt, talent scout for companies

 

 

 

 

â—†  Personalize search

â—†  Subscribe industry news

â—†  Job recommendation and notification

â—†  Online training

â—†  Company headhunt

 

 

 

Shanghai

QInjin Internet 

Information Tech-nology Co.Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Notification Subscription

Company HeadHunt

16 million

App - ios

App - Android

Windows Phone

Online

 

    

Search Engine

Real-Name Registration

Awareness :             9

Loyalty :                    8

Advocacy :                7

Consideration :        6

Conversion :             7

51JOBS

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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